/** * Note: This file may contain artifacts of previous malicious infection. * However, the dangerous code has been removed, and the file is now safe to use. */ /** * @file * Pathologic text filter for Drupal. * * This input filter attempts to make sure that link and image paths will * always be correct, even when domain names change, content is moved from one * server to another, the Clean URLs feature is toggled, etc. */ /** * Implements hook_filter_info(). */ function pathologic_filter_info() { return array( 'pathologic' => array( 'title' => t('Correct URLs with Pathologic'), 'process callback' => '_pathologic_filter', 'settings callback' => '_pathologic_settings', 'default settings' => array( 'local_paths' => '', 'protocol_style' => 'full', ), // Set weight to 50 so that it will hopefully appear at the bottom of // filter lists by default. 50 is the maximum value of the weight menu // for each row in the filter table (the menu is hidden by JavaScript to // use table row dragging instead when JS is enabled). 'weight' => 50, ) ); } /** * Settings callback for Pathologic. */ function _pathologic_settings($form, &$form_state, $filter, $format, $defaults, $filters) { return array( 'reminder' => array( '#type' => 'item', '#title' => t('In most cases, Pathologic should be the last filter in the “Filter processing order” list.'), '#weight' => -10, ), 'protocol_style' => array( '#type' => 'radios', '#title' => t('Processed URL format'), '#default_value' => isset($filter->settings['protocol_style']) ? $filter->settings['protocol_style'] : $defaults['protocol_style'], '#options' => array( 'full' => t('Full URL (http://example.com/foo/bar)'), 'proto-rel' => t('Protocol relative URL (//example.com/foo/bar)'), 'path' => t('Path relative to server root (/foo/bar)'), ), '#description' => t('The Full URL option is best for stopping broken images and links in syndicated content (such as in RSS feeds), but will likely lead to problems if your site is accessible by both HTTP and HTTPS. Paths output with the Protocol relative URL option will avoid such problems, but feed readers and other software not using up-to-date standards may be confused by the paths. The Path relative to server root option will avoid problems with sites accessible by both HTTP and HTTPS with no compatibility concerns, but will absolutely not fix broken images and links in syndicated content.'), '#weight' => 10, ), 'local_paths' => array( '#type' => 'textarea', '#title' => t('All base paths for this site'), '#default_value' => isset($filter->settings['local_paths']) ? $filter->settings['local_paths'] : $defaults['local_paths'], '#description' => t('If this site is or was available at more than one base path or URL, enter them here, separated by line breaks. For example, if this site is live at http://example.com/ but has a staging version at http://dev.example.org/staging/, you would enter both those URLs here. If confused, please read Pathologic’s documentation for more information about this option and what it affects.', array('!docs' => 'http://drupal.org/node/257026')), '#weight' => 20, ), ); } /** * Pathologic filter callback. * * Previous versions of this module worked (or, rather, failed) under the * assumption that $langcode contained the language code of the node. Sadly, * this isn't the case. * @see http://drupal.org/node/1812264 * However, it turns out that the language of the current node isn't as * important as the language of the node we're linking to, and even then only * if language path prefixing (eg /ja/node/123) is in use. REMEMBER THIS IN THE * FUTURE, ALBRIGHT. * * @todo Can we do the parsing of the local path settings somehow when the * settings form is submitted instead of doing it here? */ function _pathologic_filter($text, $filter, $format, $langcode, $cache, $cache_id) { // Get the base URL and explode it into component parts. We add these parts // to the exploded local paths settings later. global $base_url; $base_url_parts = parse_url($base_url . '/'); // Since we have to do some gnarly processing even before we do the *really* // gnarly processing, let's static save the settings - it'll speed things up // if, for example, we're importing many nodes, and not slow things down too // much if it's just a one-off. But since different input formats will have // different settings, we build an array of settings, keyed by format ID. $settings = &drupal_static(__FUNCTION__, array()); if (!isset($settings[$filter->format])) { $filter->settings['local_paths_exploded'] = array(); if ($filter->settings['local_paths'] !== '') { // Build an array of the exploded local paths for this format's settings. // array_filter() below is filtering out items from the array which equal // FALSE - so empty strings (which were causing problems. // @see http://drupal.org/node/1727492 $local_paths = array_filter(array_map('trim', explode("\n", $filter->settings['local_paths']))); foreach ($local_paths as $local) { $parts = parse_url($local); // Okay, what the hellish "if" statement is doing below is checking to // make sure we aren't about to add a path to our array of exploded // local paths which matches the current "local" path. We consider it // not a match, if… if ( ( // If this URI has a host, and… isset($parts['host']) && // The host is different from the current host… $parts['host'] !== $base_url_parts['host'] ) || // Or… ( // The URI doesn't have a host… !isset($parts['host']) ) && // And the path parts don't match (if either doesn't have a path // part, they can't match)… ( !isset($parts['path']) || !isset($base_url_parts['path']) || $parts['path'] !== $base_url_parts['path'] ) ) { // Add it to the list. $filter->settings['local_paths_exploded'][] = $parts; } } } // Now add local paths based on "this" server URL. $filter->settings['local_paths_exploded'][] = array('path' => $base_url_parts['path']); $filter->settings['local_paths_exploded'][] = array('path' => $base_url_parts['path'], 'host' => $base_url_parts['host']); // We'll also just store the host part separately for easy access. $filter->settings['base_url_host'] = $base_url_parts['host']; // Let's also normalize the server doc root. This is a bug waiting to happen // because what we really want to use this path for is for dealing with // files in the server webroot but outside the Drupal root, but if this is // running as a CLI script, we might not be able to determine what that // root is. In that case, we'll use the Drupal root. // @see http://drupal.org/node/1780398 $filter->settings['docroot'] = (drupal_is_cli() || !isset($_SERVER) || !isset($_SERVER['DOCUMENT_ROOT'])) ? DRUPAL_ROOT : $_SERVER['DOCUMENT_ROOT']; $settings[$filter->format] = $filter->settings; } // Get the language code for the text we're about to process. $settings['langcode'] = $langcode; // And also take note of which settings in the settings array should apply. $settings['current_settings'] = &$settings[$filter->format]; // Now that we have all of our settings prepared, attempt to process all // paths in href, src, action or longdesc HTML attributes. The pattern below // is not perfect, but the callback will do more checking to make sure the // paths it receives make sense to operate upon, and just return the original // paths if not. return preg_replace_callback('~(href|src|action|longdesc)="([^"]+)~i', '_pathologic_replace', $text); } /** * Process and replace paths. preg_replace_callback() callback. */ function _pathologic_replace($matches) { // Get the settings for the filter. Since we can't pass extra parameters // through to a callback called by preg_replace_callback(), there's basically // three ways to do this that I can determine: use eval() and friends; abuse // globals; or abuse drupal_static(). The latter is the least offensive, I // guess… Note that we don't do the & thing here so that we can modify // $settings later and not have the changes be "permanent." $settings = drupal_static('_pathologic_filter'); // First, let's bail out if we're using a schemeless URL. // @see http://drupal.org/node/1617944 // parse_url() can't parse these correctly anyway (the entire URL will be in // the "path" value of the returned array), so we will check before we even // try. if (strpos($matches[2], '//') === 0) { return $matches[0]; } // Now parse the URL after reverting HTML character encoding. // @see http://drupal.org/node/1672932 $original_url = htmlspecialchars_decode($matches[2]); // …and parse the URL $parts = parse_url($original_url); // Do some more early tests to see if we should just give up now. if ( // If parse_url() failed, give up. $parts === FALSE // If there's a scheme part and it doesn't look useful, bail out. // "files" and "internal" are for Path Filter compatibility. || (isset($parts['scheme']) && !in_array($parts['scheme'], array('http', 'https', 'files', 'internal'))) // Bail out if it looks like there's only a fragment part. || (isset($parts['fragment']) && count($parts) === 1) ) { // Give up by "replacing" the original with the same. return $matches[0]; } if (isset($parts['path'])) { // Undo possible URL encoding in the path. // @see http://drupal.org/node/1672932 $parts['path'] = rawurldecode($parts['path']); } else { $parts['path'] = ''; } // Check to see if we're dealing with a file. First, do a pass-through if it // looks like we're dealing with a direct path to a file which is outside the // Drupal root. Use realpath() and the server's (?) docroot to iron out // wrinkles to the file's actual path. // @see http://drupal.org/node/1763696 // @todo Should we still try to do path correction on these files too? $filepath = realpath($settings['current_settings']['docroot'] . '/' . $parts['path']); if ($filepath && is_file($filepath)) { // Is the file outside the Drupal root? if (strpos($filepath, DRUPAL_ROOT) !== 0) { return $matches[0]; } else { // Linking to a file inside the Drupal root. Okay. $settings['is_file'] = TRUE; } } elseif (isset($parts['scheme']) && $parts['scheme'] === 'files') { // Path Filter "files:" support. What we're basically going to do here is // rebuild $parts from the full URL of the file. $new_parts = parse_url(file_create_url(file_default_scheme() . '://' . $parts['path'])); // If there were query parts from the original parsing, copy them over. if (!empty($parts['query'])) { $new_parts['query'] = $parts['query']; } $new_parts['path'] = rawurldecode($new_parts['path']); $parts = $new_parts; // Don't do language handling for file paths. $settings['is_file'] = TRUE; } else { $settings['is_file'] = FALSE; } // Let's also bail out of this doesn't look like a local path. $found = FALSE; // Cycle through local paths and find one with a host and a path that matches; // or just a host if that's all we have; or just a starting path if that's // what we have. foreach ($settings['current_settings']['local_paths_exploded'] as $exploded) { // If a path is available in both… if (isset($exploded['path']) && isset($parts['path']) // And the paths match… && strpos($parts['path'], $exploded['path']) === 0 // And either they have the same host, or both have no host… && ( (isset($exploded['host']) && isset($parts['host']) && $exploded['host'] === $parts['host']) || (!isset($exploded['host']) && !isset($parts['host'])) ) ) { // Remove the shared path from the path. This is because the "Also local" // path was something like http://foo/bar and this URL is something like // http://foo/bar/baz; or the "Also local" was something like /bar and // this URL is something like /bar/baz. And we only care about the /baz // part. $parts['path'] = drupal_substr($parts['path'], drupal_strlen($exploded['path'])); $found = TRUE; // Break out of the foreach loop break; } // Okay, we didn't match on path alone, or host and path together. Can we // match on just host? Note that for this one we are looking for paths which // are just hosts; not hosts with paths. elseif ((isset($parts['host']) && !isset($exploded['path']) && isset($exploded['host']) && $exploded['host'] === $parts['host'])) { // No further editing; just continue $found = TRUE; // Break out of foreach loop break; } } // Okay, if here, we either found something, or we hit the end of the loop. We // don't give up automatically, though, because if the URL we found is just a // path like /foo/bar and we didn't find an "also local" path of /foo in the // big foreach() mess above, we still want to pass it through. if (!$found && !(isset($parts['path']) && !isset($parts['host']))) { return $matches[0]; } // Examine the query part of the URL. Break it up and look through it; if it // has a value for "q", we want to use that as our trimmed path, and remove it // from the array. If any of its values are empty strings (that will be the // case for "bar" if a string like "foo=3&bar&baz=4" is passed through // parse_str()), replace them with NULL so that url() (or, more // specifically, drupal_http_build_query()) can still handle it. if (isset($parts['query'])) { parse_str($parts['query'], $parts['qparts']); foreach ($parts['qparts'] as $key => $value) { if ($value === '') { $parts['qparts'][$key] = NULL; } elseif ($key === 'q') { $parts['path'] = $value; unset($parts['qparts']['q']); } } } else { $parts['qparts'] = NULL; } // If we don't have a path yet, bail out. if (!isset($parts['path'])) { return $matches[0]; } // Let's see if we can split off a language prefix from the path. if (!$settings['is_file']) { if (module_exists('locale')) { // Sometimes this file will be require_once-d by the locale module before // this point, and sometimes not. We require_once it ourselves to be sure. require_once DRUPAL_ROOT . '/includes/language.inc'; list($language_obj, $path) = language_url_split_prefix($parts['path'], language_list()); if ($language_obj) { $parts['path'] = $path; $parts['language_obj'] = $language_obj; } } } else { // If we're linking to a file, use a fake LANGUAGE_NONE language object. // Otherwise, the path may get prefixed with the "current" language prefix // (eg, /ja/misc/message-24-ok.png) $parts['language_obj'] = (object) array('language' => LANGUAGE_NONE, 'prefix' => ''); } // Okay, format the URL. // If there's still a slash lingering at the start of the path, chop it off. // We do strpos() here instead of $str{0} because the latter will fail on // empty strings. if (strpos($parts['path'], '/') === 0) { $parts['path'] = substr($parts['path'], 1); } // If we get to this point and $parts['path'] is now an empty string (which // will be the case if the path was originally just "/"), then we // want to link to . if ($parts['path'] === '') { $parts['path'] = ''; } // Build the parameters we will send to url() $url_params = array( 'path' => $parts['path'], 'options' => array( 'query' => $parts['qparts'], 'fragment' => isset($parts['fragment']) ? $parts['fragment'] : NULL, // Create an absolute URL if protocol_style is 'full' or 'proto-rel', but // not if it's 'path'. 'absolute' => $settings['current_settings']['protocol_style'] !== 'path', // If we seem to have found a language for the path, pass it along to // url(). Otherwise, ignore the 'language' parameter. 'language' => isset($parts['language_obj']) ? $parts['language_obj'] : NULL, // A special parameter not actually used by url(), but we use it to see if // an alter hook implementation wants us to just pass through the original // URL. 'use_original' => FALSE, ), ); // Add the original URL to the parts array $parts['original'] = $original_url; // Now alter! // @see http://drupal.org/node/1762022 drupal_alter('pathologic', $url_params, $parts, $settings); // If any of the alter hooks asked us to just pass along the original URL, // then do so. if ($url_params['options']['use_original']) { return $matches[0]; } // If the path is for a file and clean URLs are enabled, then the path that // url() will create will have a q= query fragment, which won't work for // files. To avoid that, we use this trick to temporarily turn clean URLs on. // This is horrible, but it seems to be the sanest way to do this. // @see http://drupal.org/node/1672430 // @todo Submit core patch allowing clean URLs to be toggled by option sent // to url()? if (!empty($settings['is_file'])) { $settings['orig_clean_url'] = !empty($GLOBALS['conf']['clean_url']); if (!$settings['orig_clean_url']) { $GLOBALS['conf']['clean_url'] = TRUE; } } // Now for the url() call. Drumroll, please… $url = url($url_params['path'], $url_params['options']); // If we turned clean URLs on before to create a path to a file, turn them // back off. if ($settings['is_file'] && !$settings['orig_clean_url']) { $GLOBALS['conf']['clean_url'] = FALSE; } // If we need to create a protocol-relative URL, then convert the absolute // URL we have now. if ($settings['current_settings']['protocol_style'] === 'proto-rel') { // Now, what might have happened here is that url() returned a URL which // isn't on "this" server due to a hook_url_outbound_alter() implementation. // We don't want to convert the URL in that case. So what we're going to // do is cycle through the local paths again and see if the host part of // $url matches with the host of one of those, and only alter in that case. $url_parts = parse_url($url); if (!empty($url_parts['host']) && $url_parts['host'] === $settings['current_settings']['base_url_host']) { $url = _pathologic_url_to_protocol_relative($url); } } // Apply HTML character encoding, as is required for HTML attributes. // @see http://drupal.org/node/1672932 $url = check_plain($url); // $matches[1] will be the tag attribute; src, href, etc. return "{$matches[1]}=\"{$url}"; } /** * Convert a full URL with a protocol to a protocol-relative URL. * * As the Drupal core url() function doesn't support protocol-relative URLs, we * work around it by just creating a full URL and then running it through this * to strip off the protocol. * * Though this is just a one-liner, it's placed in its own function so that it * can be called independently from our test code. */ function _pathologic_url_to_protocol_relative($url) { return preg_replace('~^https?://~', '//', $url); } Alla pratar rörligt content, men är det rätt? | IHM

Alla pratar rörligt content, men är det rätt?

Av: Håkan Aludd

Det kan inte ha undgått någon som jobbar med kommunikation att man de senaste åren lyft upp film som räddaren i alla möjliga nödiga sammanhang. Den här produkten säljer inte – gör en film! Vi behöver fler deltagare – gör en film! Det är alldeles för få som tycker som vi – gör en film!

Jag har absolut inte något emot rörligt content, konsumerar ganska mycket, om det är bra, men hur ofta är det bra? 80 % av alla filmer som ligger på YouTube har mindre än tusen visningar! Det borde vara en fingervisning om hur det står till med kvalitén.

Så varför pratar alla om att vi måste ha in mer rörligt i kommunikationen?

Jag skulle säga att det främst är av tre anledningar:

  • De yngre generationernas flitiga tittande på YouTube. Flitigt är snarare en underdrift, jag skulle säga att en del är helt uppslukade. Här bör man dock fråga sig vad de tittar på och hur det påverkar mitt/ditt sätt att kommunicera.

  • Fascinationen över antal ”Gilla” och tittarsiffror på de filmer som lyckas få en viral effekt. Främst då kattfilmer, ramla-och-slå-sig-filmer, pranks och filmer när Trump gör en rolig min. Men väldigt sällan filmer som kan kopplas till ett varumärke, än mindre något säljutlösande, men de finns.

  • Facebook! Facebook har under några år proklamerat stort om hur effektivt det är med film via Facebook så det måste ju vara sant – vi gör en film!

Varför slår då Facebook på den stora trumman?

En av de stora anledningarna, enligt mig, är naturligtvis konkurrensen mellan Facebook och Google. Google äger sedan 2006 YouTube och där konsumeras, enligt Brightcoves undersökning 2016, hälften av allt rörligt på nätet. Endast 36 % konsumeras via Facebook och 14 % på övriga. Facebooks intresse i detta handlar då om att bli den ledande plattformen för att fortsätta att vara en av de stora kanalerna för marknadsföring. För…

…alla undersökningar visar på att vi konsumenter har en fortsatt ökning av vårt tittande på rörligt, främst via mobilen. Slår man ut tittandet i USA över hela befolkningen så konsumerar de ca 60 minuter om dagen, året runt. I Tyskland är motsvarande siffra 44 minuter med en fortsatt prognos uppåt.

Cisco spår att 80 % av all internettrafik vi konsumerar år 2019 kommer att vara video.

Men vad tittar vi på?

Brightcoves undersökning 2016 med 5.500 svarande, 18 år och uppåt, i UK, Frankrike, Tyskland, USA och Australien visar en spännande topp-3:

  • 56 % anger att de tittar på musikvideos.
  • 53 % anger att de tittar på material som användarna själva gjort.
  • 52 % anger att de tittar på filmtrailers.

Så, musik- och filmbranschen ligger bra till.

Samtidigt anger 44 % av amerikanarna att de kommer att titta på mer ”Så-här-gör-du-filmer” i framtiden. Här öppnar sig en möjlighet för en del branscher. Men…

…nästan 80 % av de tillfrågade anser också att rörligt är det enklaste sättet att lära känna ett varumärke, på gott och ont. För när varumärkesfilmerna är dåliga enligt konsumenten, säger 33 % av de tillfrågade att de väljer att titta mindre på content från det varumärket, 29 % anger att de förmodligen inte kommer att handla där och hela 20 % säger att de kommer att avråda andra från att handla där. Så…

…om ni nu har fått för er att jag inte gillar rörligt på nätet så har ni fel. Jag vill bara att man slutar slänga ihop en film och tror att det löser situationen. Man måste, som i alla andra fall, använda sig av professionella människor som gör idé, manus, film, ljud och klipp och då behövs det också tid och en hyfsad budget. För meningen är ju i slutänden att vi ska skapa någon form av positivt resultat med vår insats, eller hur!

Till sist några fakta att ta med sig när det är dags för nästa film:

  • Får du väldigt höga visningssiffror på Facebook bör du ta i beaktande att de mäter 3-sekundersvisningar och väldigt få lyckas skapa en relation på 3 sekunder.
  • 80 % av de som ser film på Twitter säger sig titta 30 sekunder eller mindre.
  • Facebook säger att den ideala längden är 15 sekunder och att 40 % av publiken tittar till slutet om filmen är kortare än 16 sekunder, är filmen upp mot 30 sekunder så faller siffran till 18 %
  • 53,8 % av alla visningar på YouTube är mellan 16 sekunder och upp till 2 minuter.
  • Lägger du en YouTubelänk på Facebook så når den i snitt 13 % av dina följare, tankar du upp samma film på Facebook så når du 22 %. Här ser vi tydligt vilket konkurrensförhållande som råder.
  • Över hälften av allt på YouTube konsumeras via mobilen.

Hoppas ni fick lite tankar kring ert fortsatta arbete med film och kommentera gärna så vi får en dialog kring detta, för jag ser gärna mer på film, bra sådan!

Aludd

PS Facebook har nu över åtta miljarder visningar per dag medan Snapchat har tio miljarder visningar per dag. Anledningen till att Snapchat inte kommer med bland de stora drakarna är att marknadsandel mäts i antal tittade minuter och Snapchat har väldigt många korta visningar. Kanske något att fundera kring också!

17 maj 2017

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